Today the 2nd Main In Vain Capsule collection releases. I got the pleasure to style this shoot and it's always fun when you get to incorporate the model's personal style into the shoot. I believe comfortability breeds confidence, allowing people to be honest about what they like and don't like will make things go a lot smoother. For this shoot we wanted the main focus to be the small details of the shirt, while still incorporating Jordan's personal style. With each drop, they tell me their vision of what story they want to tell down to who the model will be. I enjoy the process of bouncing ideas off each other and seeing the final result, no two models are the same and I love that. This collection includes some extra little goodies just in time for the holidays, so check them out.
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